Tuesday, January 6, 2015

things i dig: rum + coke

Rum + Coke

From the designer herself(via the r+c website):

With a Bachelors from Williams College and a plan to start a career in finance, I hated my work clothes. I always dreamt of being a designer so in 2012 I quit and joined the Nakimuli team and in 2013 I struck out on my own and started Rum + Coke.

Women are constantly bombarded with messages that highlight their “inadequacies” or ”flaws”.

I have made it my personal mission to replace these messages of self loathing with messages of self-love and empowerment. I truly believe that women should feel confident and beautiful every time we get dressed.

If one of my garments makes you smile, walk taller & love yourself a little more then I am on the right track.

Love always,

From her refinery29 interview:

Your styles are sold in a huge range of sizes, but they're only shot on larger models. Why is that?
"No one questions why there are only small women in other brands' shoots. I put women of color and 'larger' women in my photo shoots for many reasons. One, because I believe in the multiplicity of beauty, and two, there are so many women who seldom see women who look like them in advertisements."

The clothes, mission, and designer are all badass. Rum+Coke offers size small to 3X and the colors/cuts/shapes are inspiring. Especially when you get to see them on real people. I'm so excited to follow Coco's work and see where she goes next.

Their capsule collection, Paint the Town, debuts this Thursday. Follow them on twitter(shoprumandcoke), Facebook(rumandcokes), and/or instagram(rumandcokes).

website: shoprumandcoke.com

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